Solutions for Lead-Generation Companies

Strategic Lead-Gen Architectures for CEOs & CTOs Driving Scalable Revenue

How we turn your data into growth

We design and build cloud-first data architectures that collect, clean and activate every byte of your operation. First, we create a centralized analytical model in BigQuery or Redshift where information from QuinStreet, Google Ads, Ringba, Everflow, Google Analytics, Media Alpha and Boberdoo lives under strict governance and security. Automated workflows (Airflow, Dataform, DataFlow, Cloud Functions, AWS Glue or GCP Workflows) remove manual steps, cut errors and make sure numbers are always ready for analysis.

Real-time business-rule alerts via Slack or e-mail notify you the moment a KPI drifts. Our dynamic reporting ecosystem (Power BI, Tableau or Looker Studio) covers:

Marketing: traffic, conversions, CTR, CPC, CPA, ROI and margin by campaign
Operations: leads, calls, transfers, CR, cost and profitability by source
Insights: lead-quality and call-effectiveness patterns by vertical, state or affiliate
Executive: total revenue, costs, KPI trend and profitability tracking
Sales & Finance: closing efficiency, net margin and cash-flow by origin
Dispositions: final outcomes (sold, qualified, rejected) broken down by buyer and sub-ID

We complement analysis with real-time call transcription & classification (Deepgram) to measure duration, abandonment and CPA per interaction.

On the web side we build or revamp optimized sites (<2s load) with conversion-oriented UX, Node.js back-end and automatic GDPR compliance. We set up advanced tracking with GrowthBook and sub-IDs, integrate APIs for Boberdoo, Media Alpha, QuinStreet and Ringba, and add fraud detection through Anura. Geolocation (MaxMind or CDN) lets you segment campaigns with precision.

Everything runs on scalable cloud infrastructure with CI/CD, IaC, containers (GKE) or serverless (Cloud Run) and full observability with proactive alerts.

Focused on results and profitability

From an executive viewpoint our goal is simple: turn data from a complex liability into a strategic asset that drives decisions. By centralizing everything in one secure repository you regain full control: you know which campaigns generate margin, which verticals are crushing ROI and which affiliates deliver quality leads.

Real-time processing of Google Ads, Media Alpha and Ringba lets you adjust bids, budgets and qualification criteria on the spot, protecting profitability hour by hour. We automate repetitive tasks that devour team hours and eliminate costly human errors, translating into direct operational cost reduction and faster scale when volume grows.

Executive dashboards summarize total revenue, costs, margins and KPI evolution on a single screen, making investor or board conversations effortless. Plus, we guarantee your landings load in under two seconds, capturing leads before competitors and increasing the return of every paid click. In short, we give you visibility, control and speed to make decisions that impact the bottom line.

Modern, secure and fully scalable architecture

For technology teams we deliver a data lake-house platform built on Bronze-Silver-Gold layers in BigQuery or Redshift with native governance and security : sensitive-data discovery and classification, granular IAM policies and out-of-the-box GDPR compliance.

Our disposition pipelines automatically ingest any format (CSV, JSON, XML, Excel, .zip) from FTP, e-mail, APIs or plugins; we apply advanced ETL/ELT that links every disposition to its cost and revenue, ensuring full traceability and consistency. Declarative modeling documents every table and column, enabling analyst self-service.

In the cloud we deploy Infrastructure-as-Code with Terraform and Pulumi, CI/CD pipelines via Cloud Build and versioned artifacts in Artifact Registry. We choose GKE for stateful workloads or Cloud Run for serverless micro-services, always guarded by VPCs, load balancers and tight IAM. The Google Cloud observability stack (Monitoring, Logging, Trace, Error Reporting) ships custom metrics and alerts to Slack or e-mail, cutting MTTR to minutes.

Everything is designed for friction-free growth: horizontally scaling containers, fault-tolerant Airflow jobs and automated test suites that validate quality before production, so your team can focus on new models instead of babysitting servers.