Solutions for Lead-Generation Companies

Strategic Lead-Gen Architectures for CEOs & CTOs Driving Scalable Revenue

How we turn your data into growth

We design and build cloud-first data architectures that collect, clean and activate every byte of your operation. First, we create a centralized analytical model in BigQuery or Redshift where information from QuinStreet, Google Ads, Ringba, Everflow, Google Analytics, Media Alpha and Boberdoo lives under strict governance and security. Automated workflows (Airflow, Dataform, DataFlow, Cloud Functions, AWS Glue or GCP Workflows) remove manual steps, cut errors and make sure numbers are always ready for analysis.

Real-time business-rule alerts via Slack or e-mail notify you the moment a KPI drifts. Our dynamic reporting ecosystem (Power BI, Tableau or Looker Studio) covers:

Marketing: traffic, conversions, CTR, CPC, CPA, ROI and margin by campaign
Operations: leads, calls, transfers, CR, cost and profitability by source
Insights: lead-quality and call-effectiveness patterns by vertical, state or affiliate
Executive: total revenue, costs, KPI trend and profitability tracking
Sales & Finance: closing efficiency, net margin and cash-flow by origin
Dispositions: final outcomes (sold, qualified, rejected) broken down by buyer and sub-ID

We complement analysis with real-time call transcription & classification (Deepgram) to measure duration, abandonment and CPA per interaction.

On the web side we build or revamp optimized sites (<2s load) with conversion-oriented UX, Node.js back-end and automatic GDPR compliance. We set up advanced tracking with GrowthBook and sub-IDs, integrate APIs for Boberdoo, Media Alpha, QuinStreet and Ringba, and add fraud detection through Anura. Geolocation (MaxMind or CDN) lets you segment campaigns with precision.

Everything runs on scalable cloud infrastructure with CI/CD, IaC, containers (GKE) or serverless (Cloud Run) and full observability with proactive alerts.

Focused on results and profitability

From an executive viewpoint our goal is simple: turn data from a complex liability into a strategic asset that drives decisions. By centralizing everything in one secure repository you regain full control: you know which campaigns generate margin, which verticals are crushing ROI and which affiliates deliver quality leads.

Real-time processing of Google Ads, Media Alpha and Ringba lets you adjust bids, budgets and qualification criteria on the spot, protecting profitability hour by hour. We automate repetitive tasks that devour team hours and eliminate costly human errors, translating into direct operational cost reduction and faster scale when volume grows.

Executive dashboards summarize total revenue, costs, margins and KPI evolution on a single screen, making investor or board conversations effortless. Plus, we guarantee your landings load in under two seconds, capturing leads before competitors and increasing the return of every paid click. In short, we give you visibility, control and speed to make decisions that impact the bottom line.

Modern, secure and fully scalable architecture

We develop components tailored to your needs, leveraging the expertise of our experts in the following areas:

Data Engineering
Web Development
Cloud Engineering & DevOps

We design and implement modern, secure data architectures that centralize, govern, and maximize the value of your information.

Centralized Analytical Model (BigQuery or Redshift): We build a layered Data Warehouse to ensure order, efficiency, and scalability:

Data Extraction: Gathering data from multiple sources.
Processing and Relationships: Transforming and normalizing data for consistency.
Data Consumption: Preparing data for analysis and reporting.

Data Governance and Security: We implement sensitive data protection policies in BigQuery, enabling:

Identification and classification of critical information.
Access restriction following security and compliance principles.
Compliance with international regulations such as GDPR and corporate standards.

This ensures your Data Warehouse remains documented, segmented, and fully secure.

Automation and Data Source Integration: We build intelligent workflows to integrate and transform data from multiple platforms:

Marketing & Ads: QuinStreet, Google Ads, Ringba, Everflow, Google Analytics.
Lead Management: Media Alpha, Boberdoo.

We use leading technologies such as Airflow, Dataform, DataFlow, Cloud Functions, AWS Glue, and GCP Workflows to guarantee scalable and reliable processes.

Disposition Data Loading and Processing: We design automated workflows to integrate disposition data with key metrics such as cost and revenue.

Extraction and Consolidation: connecting multiple disposition sources:
- Sources: email, FTP servers, BigQuery, and others.
- Formats: CSV, JSON, XML, Excel (.xlsx, .xls), compressed files (.zip, .gzip).
- Access methods: plugins, APIs, and other connectors.
Transformation and Modeling: advanced ETL/ELT processes to link dispositions with conversion data, ensuring consistency and traceability.
Standardization and Governance: organize data under clear and documented analytical models, facilitating its exploitation by business areas.

Quality Control and Alerts: We make available to our clients our Data Quality Control and Alerts System, which allows:

Real-time monitoring of data integrity and reliability.
Detection of inconsistencies or anomalies with custom rules.
Immediate alerts for proactive management.

Business Rule-Based Alerts and Notifications Automated notifications are triggered when business rules are met, delivered by email, Slack, or other platforms. Real-time processing from sources like Google, Media Alpha, and Ringba, ensuring immediate control over operational indicators.

Business Analysis and Data Visualization

Design of a comprehensive reporting and analysis ecosystem that centralizes information developed in Power BI (recommended), Tableau, or Looker Studio as required by the client, utilizing optimized data models, advanced DAX metrics, and dynamic matrices that enable in-depth analysis of key indicators such as: traffic volume, costs, revenue, profitability, conversions, CPA, CR, and campaign efficiency.

The dashboards integrate dynamic filters, time-based comparisons (daily, weekly, monthly, YoY), interactive tables, performance maps by states, and smart tooltips with contextual information.

They include detailed analysis by buyer, affiliate, sub-IDs, placement, vertical, as well as specific metrics by traffic type (leads, calls, clicks), with the ability to segment by source, network, and campaign. Real-time monitoring is also included.

Each report combines a modular structure that adapts to the client's needs, allowing visualizations to be expanded or adapted according to the objectives of the area (sales, marketing, operations, or management).

1. Marketing Reports

Analyze traffic, campaigns, and sources, measuring key metrics (traffic volume, conversions, CTR, CPC, CPA, revenue, costs, ROI, profit margins, and performance rates). These reports enable performance evaluation across different sources and campaigns (Google Ads, Facebook, TikTok, Media Alpha, etc.) and help optimize investment strategies based on actual results and profitability.

2. Operational Performance Reports

Measure the daily and weekly performance of operations, including leads, calls, transfers, revenue, costs, conversion rate (CR), ROI, and net margins. These reports enable monitoring of process efficiency, detection of performance variations, and comparisons between time periods or traffic sources.

3. Insights Reports

Provide an in-depth analysis of traffic behavior, lead quality, and call effectiveness. They integrate operational data and performance metrics (traffic volume, call durations, conversions, CR, CPA, revenue, costs, and average values), with detailed results by vertical, state, buyer, or affiliate. These reports identify patterns, trends, and optimization opportunities, offering actionable insights to enhance commercial strategies, segmentation, campaign performance, and data-driven decision-making.

4. Executive / Management Reports

Provide a global strategic view of the business, consolidating financial, operational, and commercial indicators in a single view (total revenue, total costs, profit margins, overall ROI, CR, profitability, traffic volume, and conversions). They include comparative performance analysis, KPI evolution over time, and profitability tracking, allowing management to evaluate results and define strategic actions at the corporate level.

5. Sales Reports

Analyze the performance of sales activities and processes, linking economic results with effective conversions, generated revenue, and overall efficiency. These reports help identify which areas or strategies contribute the most value to the business and support the optimization of acquisition, closing, and conversion performance for both leads and calls.

6. Financial and Revenue Reports

Relate acquisition costs to generated revenue, calculating margins, ROI, and profitability by source, campaign, or period. These reports enable the analysis of the business’s financial efficiency and the assessment of the economic impact of each traffic generation and conversion strategy.

7. Dispositions Reports

Analyze the outcomes of calls and leads through their dispositions (final classifications or statuses such as qualified, sold, rejected, callback, etc.), allowing evaluation of contact effectiveness and the quality of generated opportunities. These reports include detailed breakdowns by affiliate, sub-ID, vertical, and buyer, enabling a precise understanding of lead quality, call performance, and overall conversion effectiveness.

Real-Time Call Classification and Analysis

A comprehensive system for call transcription, classification, and analysis was developed to optimize the management of phone interactions and generate actionable insights for decision-making. The system uses the Recording ID to identify each call, can operate in real time, and adapts to the specific conditions of each client.

The system integrates with Media Alpha to access all conversations and automatically transcribes calls into text using artificial intelligence, powered by the Deepgram tool. It then classifies each interaction by category according to the client’s intent and interest, identifies behavioral patterns, and evaluates the quality of interactions, generating accurate and reliable information about operational and commercial performance.

From this process, we generate Call Classification and Analysis Reports, which provide a detailed analysis of each interaction. These reports include key metrics such as call duration, abandonment rate, conversions, and CPA by buyer or affiliate, facilitating the evaluation of operational performance, the detection of improvement opportunities, and the optimization of marketing and sales strategies based on real user behavior.

Website Development and Updates

Creation or enhancement of optimized websites designed to attract and manage quality traffic, ensuring speed, efficiency, and compliance with lead market standards. The optimal load time for a landing page should be under 2 seconds.
User experience focused on driving conversions (UX).
Back-End with Node.js for building services needed to process traffic, ensuring solid, scalable architectures integrated with cloud environments.
Implementation of Tag Manager and Google Analytics to track page actions.
Privacy and data management services aligned with GDPR requirements, enabling your clients to unsubscribe from contact systems and delete or obfuscate their personal information. This service automates the notification process to lead distribution platforms, such as Boberdoo and Media Alpha, ensuring regulatory compliance and data protection.

Tracking System Configuration

Custom tracking systems based on client needs, with optional use of Everflow.
Management of sub-IDs, sources, and verticals using GrowthBook, linking them to elements from external platforms.
Tracking of actions and conversions.

Lead Generation Platform Integrations

API integration with systems such as Boberdoo, Media Alpha, QuinStreet, and Ringba for efficient distribution of leads, calls, and clicks.
Integration with Anura to detect fraudulent traffic.

Geolocation. Optimization of traffic and conversion analysis using precise location data.

Use of MaxMind to identify user location by IP.
Option to replace MaxMind with built-in CDN-based geolocation (Vercel or Cloudflare).

Development and Configuration of Integrations: Advanced integrations with lead generation platforms, including Boberdoo and Media Alpha.

Automation and Operational Efficiency

Implementation of CI/CD pipelines with Cloud Build to automate the build, validation, and deployment of applications in controlled environments.
Use of Infrastructure as Code (IaC) with Terraform and Pulumi for automated, versioned cloud resource provisioning.
Integration with Artifact Registry and dependency management for secure handling of images and artifacts.

Cloud Infrastructure Management

Design, deployment, and administration of development, testing, and production environments on Google Cloud Platform (GCP), tailored to team or application needs.
Architectures built on GKE (Google Kubernetes Engine) for container orchestration and Cloud Run for serverless services.
Configuration of networks, load balancers, and access policies with VPCs, Cloud Load Balancing, and IAM.

Monitoring and Observability Full integration of the Google Cloud Operations Stack (Monitoring, Logging, Trace, and Error Reporting) for visibility and traceability of system performance and availability. Automated alerts, dashboards, and custom metrics, with notifications integrated into Slack, email, or client platforms.